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    January 14th, 2013

    ♬ Na je nun ta sa ro un in gan jo gin yo ja 
    Ko pi han ja ne yo yu rul a neun pum gyo gi nun yo ja 
    Ba mi o myon shim ja ngi tu go wo ji nun yo ja 
    Gu ron ban jon i nun yo ja 

    Oppan Gangnam Style 
    Gangnam Style 
    Op op op op oppan Gangnam Style 
    Gangnam Style 
    Op op op op oppan Gangnam Style…♬

    Lyrics and Music by: Jai Sang Park and Keon Hyung Yoo, recorded by Psy.

     

    My good friend, lawyer and entrepreneur John Treddinck has done it again.  John is the CEO and founder of Catalyst Repository Systems.  Catalyst is no ordinary company – it has been inducted into the Smithsonian Institute as a recipient of the prestigious Computerworld/Smithsonian Innovator Medal (not bad for a legal technology startup!). It has been repeatedly named a top e-discovery provider by Socha-Gelbmann, and its products have won multiple awards for innovation. John has been named a top 100 global technology leader and one of the law’s leading innovators.

    Catalyst is now expanding to South Korea.  Now most companies would do a simple press release.  Not Catalyst. Not John.  Not *their* kind of marketing!!

    John turned to JibJab and Catalyst did their announcement in Gangham style.

    Clever, humorous and  catchy.

    Here it is  (turn up your speakers! …and read John’s translation of Psy’s lyrics…):

    That’s it John..do it Gangham Style!

    This entry was posted on Monday, January 14th, 2013 at 3:30 am and is filed under Adding Value, Business Development, Change Management, humour, Issues facing Law Firms, Leadership and Strategic Planning, Technology, Tips, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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