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    November 7th, 2008

    ♬ And all the things that break you,
    Are all the things that make you strong,
    You can’t change the past,
    Cause it’s gone,
    And you just gotta move on,
    Because it’s all,
    Lessons learned..♬

    Words and music by: Warren, recorded by Carrie Underwood.

    eWeek’s Channel Insider blog posted an interesting article on Thursday, Nov. 6, 2009: “Can Solution Providers Leverage Web 2.0 as Obama Did?

    They stated: “Whoever you supported in the recent presidential election, one lesson everyone can learn from the whole thing is that technology is changing the way organizations interact with their customers.”

    In particular, substitute “law firms” for “organizations” and one can realize that there are many lessons for lawyers to learn about how their clients (particularly younger ones) are communicating.  Twitter, FaceBook, blogs – all these and more are the communication methods being used today.  Ask yourself: “Where are my clients spending their time?  Am I listening to them?”  Obama (and his advisors) realized the power of today’s communication technologies and made the most of them.  The question that can be asked:  Am I listening to these lessons and am I ready to move on?  Have I thought about and more importantly, developed a plan to move forward using web 2.0 technologies to reach out to new markets and clients?

    This entry was posted on Friday, November 7th, 2008 at 2:24 pm and is filed under Adding Value, Business Development, Change Management, Firm Governance, Issues facing Law Firms, Law Firm Strategy, Leadership and Strategic Planning, Technology, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    One Response to “Web 2.0’s Effects…”
    1. practice-hacker Says:

      Nice thought, but the devil is in the details. What happens here where the rubber meets the road. Not on the web, not in the blogs, and certainly not in comments like these; but in the firms and the offices. I’m also curious where the change will take first: in house counsel, government, large firms, small firms, solos?

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