♫ Nobody does it better
Makes me feel sad for the rest
Nobody does it half as good as you
Baby, you’re the best…♫
Lyrics and music by: Marvin Hamlisch, Carole Sager, recorded by Carly Simon.
I haven’t done a book report in a good long while. But I am going to make an exception this time.
A book has come along that every lawyer who wishes to run a firm at its peak should not only have on his/her shelf but it should be well-thumbed, stained from coffee spills, its cover torn from constant use and sitting on the corner of their desk within arm’s reach for quick reference. I am speaking of “How Successful Law Firms Really Work” by David L. Ginsberg and Robert A. Feisee, published by the American Bar Association, Law Practice Division (“HSLFRW”)
A few books have been written that outline how to run a law firm. “How to Start and Build a Law Practice” by Jay Foonberg, now in its 6th edition, is perhaps the grand-daddy of them all. But Ginsberg and Feisee have taken all the collective wisdom of running a law practice and condensed it into 332 pages of sage advice. Is it the bee-all and end-all of law practice management books? No – but it is an excellent compilation and overview from a 50,000 foot perch, of the things that you should consider in keeping all the balls of legal management in the air. From here you would be well-versed into jumping into any number of books that address the specific needs of law firm management for greater in-depth knowledge.
Who is it aimed at? HSLFRW focuses on the operation of a small to medium sized law firm. It is designed to aid you in the step-by-step creation of your customized business plan by addressing the issues raised in each successive chapter. But it is more than that. It integrates and builds on each chapter by illuminating and then integrating concepts so that you come out of the process with an appreciation of how each pillar upholds the operation of a law firm works and with its companions.
The book starts with a chapter “How to Use This Book” which starts a reader off on the right foot in terms of how to make the most of what is set out in the subsequent chapters. The premise is that lawyers, no matter how brilliant, may lack basic business skills; and it seeks to help lawyers of all levels master and implement proven business strategies.
The book starts with questions of ownership and how to structure your team for maximum effect. Since all firms rise or fall by their people, human resources comes next. Moving on to training, it deals with issues of how to mold your staff and professionals into an efficient and productive team.
Managing your time is next, since you will have to be able to schedule management tasks as well as legal work into your daily schedule and keep all pots, so to speak, on a constant simmer.
With the fundamentals taken care of the book moves to clients: Who are your ideal clients and how do you market to them and then manage them. What does your legal product look like and how do you deliver services within a clearly defined scope of work. What is your role relative to your clients? Emphasizing that ethics underpins all that you do, a chapter on how to stay out of trouble is next.
Then we jump to more of the nitty-gritty of running a firm. Finances, budgeting and managing money is next; followed by technology and systems. Since firms run on procedures, there is a chapter on how to develop procedures customized for your firm.
Next is your office environment – how does your firm look and how does it operate? Which one are you – a business or a profession – and the implications of viewing your firm each way and what is your definition of success?
Strategic Planning – both short and long term – are included as are emergency planning and wellness: how to care for yourself.
Lastly the book concludes with the statement that you are now ready to run your own firm.
Whether for lawyers just starting out or for lawyers seeking to make partner or better yet, managing partner and desiring knowledge to take them to the next level, this book is a tour-de-force. At $85 for non-ABA members, $68 for ABA members (all USD) it is a steal. You can order it online from the ABA here.
This book is so good it makes me sad for the rest. I have but one regret with regards to it…I wish I had written it.
© 2022 David J. Bilinsky
(Concurrently published both on http://slaw.ca and this blog.)
This entry was posted on Monday, May 16th, 2022 at 6:00 am and is filed under Budgeting, Business Development, Change Management, Firm Governance, Issues facing Law Firms, Law Firm Strategy, Leadership and Strategic Planning, Technology, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.