♫The winner takes it all
The loser standing small
Beside the victory
That’s her destiny…♫

Words and Music by: Benny Andersson and Björn Ulvaeus, recorded by Abba.

I have come across a very interesting blog by Bob Warfield called: SmoothSpan Blog whose goal is to “combine radical technology innovation with equally radical business model innovation to literally reinvent and extend SaaS.” He has some great thoughts and observations on the implications of the Web 2.0 model as it evolves. One of his latest posts – Oct 4, 2007 is entitled:

“What is a Social Network, Anyway? (Hint: It’s Not Geocities!)“.

I think that Web 2.0 is one of the most important technological developments in the last little while. I believe lawyers have yet to fully appreciate the implications of web 2.0 and its importance for them.

David Maister in his blog, has started a discussion (Wed. Oct. 3, 2007) entitled:

“Relationships: What’s the Problem? “

where he is exploring the difficulties in lawyers forming relationships with clients. This leads to the question: How many lawyers have incorporated the power of Web 2.0 in thinking about their relationships with their clients? How many law firms have considered how to use Web 2.0 to reach out to their clients? Where is the overlap between Web 2.0, lawyers and the new business model?

This is an interesting discussion and competition and one that is certainly being crafted as we speak. And my sense is that whoever figures it out first, the winner takes it all…that’s her destiny.